British American Tobacco Product Launch Merchandise

Brand: British American Tobacco (BAT)


In conjunction with BAT new product launch, DTC team was engaged to produce a series of POSM items to support the marketing for the new launch.

Trade Visibility merchandises that have been specially customised for BAT include:

Retail Store Displays, Product Glorifiers, 3D Lenticular Poster, Mobile Merchandising Push Carts and Promoter’s Apparels.

Customised Backdrop Display

Levitation Product Glorifier

3D Lenticular Poster

Faux Cigarette Demo Stick

DTC Support: Design, Sourcing, Production, Logistics.

You may be interested in reading up on:

Sourcing your trade marketing merchandise overseas can reduce your cost by 50%. However this can be a big risk. How do you manage it to make it worthwhile?

Click here to view POSM items suitable for trade channel marketing.  

Click here to view other Showcase projects by DTC