Trade marketing merchandises are important to create an advantage over your competitors. If your trade marketing is good enough, your retailer partners will always promote your products over a competitor, giving you better mileage and longevity for your business.
Equally as important as Trade marketing merchandises is the sourcing of the customised trade marketing merchandise, as this will give you a competitive advantage over your competitors.
Do you source it with a specialised global Promotional Products Marketing Agency like DTC World Corporation to save cost or do you source it locally and pay higher price as you are worried about the risk of customising it overseas?
Today we would like to share some tips on how to manage the sourcing of your trade marketing merchandise overseas.
1) Using the RIGHT supplier
Trade merchandise are usually complicated and require a high level of customization. When customising it overseas, it is often prone to error. If the supplier is not experienced with producing trade merchandises, the sampling process can be delayed for up to 3 months.
An example is the Oil Drum Table (image above) created for Tiger. The customisation required us to coordinate with 3 different production partners as there were different components used to create the Oil Drum Table. We worked with a wood specialist to create the customised table top, a metal specialist for the oil drum legs and a printing specialist for the special textured finishing on the metal oil drum legs.
Some may ask, why did we not work with just one partner, for example, the metal specialist to help us create whole table? This will not work as the metal specialist is not familiar with the other components required in building the perfect table set. They may need time to coordinate in terms of communication and getting the right finishing, down to the correct placement of the logo.
2) Packaging is important
The proper packaging is important when transporting fragile items which may break during fulfilment of the trade merchandises. Suppliers usually are not familiar with the right packing methods. You would need to pack it to ensure there are enough protection for the edges and a small gap to ensure that the trade merchandises do not move around too much during transportation.
For example, for the Coca Cola Drinks Push Cart (image above), the carton and inner carton had to be custom made to ensure maximum safety during transportation due to the fragile nature of acrylic.
3) The design phase shipping cost consideration
Trade merchandise are usually bulky by nature to ensure that it stands out. During the design stage, the ability to design the merchandise into a compact packaging for easy transportation is an important consideration.