Free gifts are often used in promotions to entice consumers to buy the products. This is especially common in supermarkets or online marts, where there is a great array of FMCGs (fast-moving consumer goods) that consumers need to buy for daily use.
Examples of FMCGs include cleaning agents, toiletries, packaged beverages & food, and other household essentials. There are so many different brands of these products available in the supermarkets that offering Gifts to consumers when they Purchase a particular brand does make a difference to consumers’ purchase decisions.
Doesn’t this make you curious about what are the kinds of Gift-with-Purchase (GWP) promotions that are being carried out for these products?
In this blog post, we will be sharing some of these GWP promotions that we’ve come across in major supermarkets and online marts currently.
Marigold Milk & Beverage Products
Marigold HL Milk promotion: free HL Milk Cooler Bag
Image credit: Marigold Singapore Facebook
Marigold Peel Fresh GWP promotion: free Marigold Peel Fresh Cooler Bag
Image credit: Marigold Singapore Facebook
Abbott Grow Formula Products
Abbott Grow milk GWP promotions at FairPrice: free Abbot Grow Water Bottle with Carrying Sleeve
Abbott milk products GWP promotions: free Snack Box & Similac Thermal Flask
Anlene Products
Anlene milk GWP promotion at FairPrice: free Anlene Portable Blender
Aptamil Milk Products
Aptamil milk products GWP promotion at FairPrice: free Little Wiwa SMA Playmat
100PLUS Beverage Products
P&G Beauty, Cosmetic & Personal Care Products
P&G GWP promotion at FairPrice: free P&G Glasslock Food Container & Fujifilm Instax Mini Camera
Walch Household Supplies Products
Walch GWP promotion: free Pyrex Food Storage Container
Walch GWP promotion: free Frypan
Tiger Beer Products
Tiger Beer GWP promotion at FairPrice: free Tiger Elegante Glassware
Sunquick Juice Products
Sunquick GWP promotion at FairPrice: free Sunquick Glass
Kit Kat Products
KitKat GWP promotion: free KitKat x Minions Kitchen Mittens
Image credit: Nestle Singapore Website
SongHe Rice Products
SongHe GWP promotion: free SongHe x Luminarc Bowl
Image credit: Cold Storage Singapore Website
F&N Beverages Products
F&N GWP promotions: free F&N Cookware – Claypot & Ceramic Bowl Set
There is no limit to the type of free gifts that we can have for GWP promotions, to ensure that your brand and product stand out among others, and to attract consumers to buy more of your products!
