A seemingly simple in-store redemption of exclusive Somersby Cutlery Set at Sheng Siong Supermarket. However, this is a superbly crafted promotion. Here are reasons why:
1. Well-chosen free gift: Cutlery Set
As consumers become more environmentally conscious, there have been calls for reducing use of disposable cutlery. This Cutlery set premium will appeal to many consumers.
2. Cutlery Set offers more value
The usual cutlery sets we see consists of spoon & fork, or spoon & chopsticks only. However, this set offers more! It consists of a spoon, fork, knife & a pair of chopsticks (basically all the cutlery you can use for any meal).
3. Opportunity to promote sales of other brands under same company
Premium is redeemable for purchase of any of the participating brands, so long as total spent is at least $50. This is a good chance to boost sales of the sister brands too.
4. Concerted efforts from Supermarket Chain's participation
An exclusive collaboration with a supermarket chain, ensuring the supermarket will double up efforts on advertising this, perhaps placing items at more prominent locations.
Wish to look for suitable cutlery sets for your marketing campaigns? Contact DTC for any query!
