Heineken CNY Reunion Dish Plate Set — Festive Promotional Merchandise

Brand: Heineken


As we usher in the auspicious Lunar New Year, this is the perfect time to express gratitude and exchange good wishes with family and friends, as well as business associates. Welcoming the new and good during the Spring Festival, the festivity often revolves around family reunions, prosperity, good luck and an abundance of health and success. This Chinese New Year, we have assisted HEINEKEN Malaysia in designing an exclusive reunion dinner dish plate set to complement its nation-wide festive campaign for TIGER Beer.


The promotional value of such a thoughtful gift extends far beyond the festivities, fostering long-lasting connections and goodwill. An ideal promotional gift that embodies the spirit of togetherness and prosperity, the porcelain dish plate set, which comes in red and blue colour options, holds great significance as it symbolises abundance, unity, and the coming together of loved ones. By gifting a festive gift set like this, you can convey your well wishes and appreciation while aligning your brand with the positive emotions associated with this joyous occasion.

As for the concept and design ideation, we made sure to consider designs that incorporate traditional Chinese motifs and symbols of luck and good fortune. Customisation options such as adding company logos, auspicious greetings, or personalised messages and special finishes can further enhance the gift's appeal — making it a memorable token or exclusive collectibles for your recipients.


Creative and fun: Perfect as festive collectibles or dinnerware, shoppers can usher in the Lunar New Year with these puzzled-themed exclusive Heineken dish plate sets that bring “Cheers to a Bolder Tomorrow” [video]! Source: DTC World/YouTube

In addition, thanks to its sustainable material, the reunion dish plate set serves as a constant reminder of your brand’s thoughtfulness. Durable and long-lasting, they can be used for years to come, reinforcing the bond between the gift giver and the recipient. Suitable to complement any promotional and redemption campaigns — e.g. gift with purchase (GWP), customer referral programme, live event campaigns, exclusive contests — festive gift ideas like this are perfect to engage, reward, and delight your customers!

Let us show you how to accentuate your brand message with solutions that offer your customers a gifting experience that truly dazzles — and keep your brand top of mind all year long! 


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DTC Services Used:

Design, Sourcing, Logistics, Production and Delivery

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Alternatively, you can explore our past Showcase portfolio for more inspiration:

SBS Transit Mandarin Orange Ceramic Container Gift Set — Promotional Merchandise

Red Bull “Catch the Sticks” Reaction Challenge — POSM and Display Solutions

Magnite CNY Gift Set — Promotional Festive Merchandise 

Unilever x We Bare Bears — Licensed Character Promotional Red Packets